Status: Sold Out
Structural Type: Residential high-rise
Wave in Surrey City Centre is so visually iconic that after Canada’s largest and newest city center is developed in 20 years, it will be a grand stand alone structure; an architectural landmark like no other.The campaign to sell the first of two towers was incredibly unique. It involved a transparent glass (fish tank style) one-bedroom condo replica in a Surrey shopping mall where full-time hired actors dramatized a storyline about a young first-time buyer couple investing in their first home at Wave. The story continued day after day to show the benefits of condo living in Surrey City Centre, and all the advantages of the building. At the same time, the sliding wall system was cleverly exemplified. Viewers were able to register at a computer nearby and anxiously wait for the first buying event to happen. The campaign continued in more of a grass-roots style by reaching out to local Realtors® and Brokers, while hosting a series of group events. These groups and their clients were skillfully encouraged to purchase with VIP perks and benefits… we were very happy when over 60% sold in the opening week.
Developed by Rize and Mason Link, Wave was designed to accommodate your demands for features, amenities, and satisfies your need for a safe, secure and hassle-free investment. It was the only building we ever sold that offered 300 + sq. feet of fresh air balcony space in almost every home! It’s solidly built of concrete, steel and glass and offers incredible views of the entire Lower Mainland.